Institute for Applied Awareness Research

For more than ten years, the Institute for Applied Awareness Research has examined and analyzed inter-relationships and developments in the realms of society, economy, and politics. What impulses trigger which reactions; how can trends be used to gain advantage; and where in these processes do we find risks and opportunities – not just for corporations, but also for indivduals who bear great responsibility. Digitalization has increased the speed at which we operate on almost all levels. At the same time, efficiency, capacity, and creativity have experienced a downturn. Applied Awareness Research is based on philosophy and neurology, and from this potential creates new solutions for our current situation.

InfaB will be on your side offering advice and taking action, developing strategies to resolve crises, and helping management get out of deadlock. The InfaB-Code© is our fundamental tool to give substance to brands, personality to managers, and perspective to politics.

InfaB exclusively provides tailored services and represents an important preliminary step for marketing, PR, reputation, internal and external communication measures. Our task may be the writing of the script, or it may involve providing personal support during its implementation. Trust, openness, and the highest discretion are a matter of principle.

Not everything is what it seems. This code, derived from perception and awareness, can be optimized when we work together and will help you make great advances toward your ideal.

We look forward to your requests and will handle these with the utmost confidentiality. Of course, we do not publish references; however, we will be happy to tell you about our approach to national and international projects during a face to face meeting.