Using the foundations of the latest scientific discoveries in brain research, neurobiology, cognition and neurosciences, coupled with philosophy, InfaB has been working on opportunities and solutions for our life over the last ten plus years. The arrival of the digital age and the continually changing form of the general public take center stage in this endeavor. We are talking about the synchronization of the deepest parts of our soul with the opportunities presented by new technologies. Executive leadership is continually faced with new challenges, and optimized reputation management becomes increasingly vital. All societal, economic, and political sectors are subject to new demands; the old rules and values often no longer apply or are completely ignored. The challenge is turning these conditions to one’s own advantage.